The Executive Director of the ASTN, Craig Hill, says “This is a pivotal point in the development of the Australian sports technologies industry. The ability to attract an investor with both an interest in Australian sports tech along with a global reach is exactly what our industry needs to support high-potential, scalable start-ups. It also validates the work and direction that the ASTN has been building with its members over the past 3 years.”John O‘Connor, Director of The Australian Sports Tech Company said “We are very excited to be able to back start-ups in the Australian sports tech space. We have a very optimistic view that with a mixture of initial seed funding and our global reach-  together with solid mentoring and connection program – that selected start-ups will be in a sound position for the potential to attract follow on funding from us in the very near future.”

Mr O’Connor further stated “The decision to invest in the industry is well-founded  based on the number  of quality start-ups  with real opportunity to quickly scale to global application.”

The ASTN and The Australian Sports Tech Company have launched an Expression-of-Interest to start-ups that are interested in securing initial seed funding from The Australian Sports Tech Company.